Online Insurance Sales Training

Online Insurance Sales Training

Many insurance agents, and even large agencies, ignore the internet.  They perform insurance sales training by having agents work the phone, knock on doors, and perform many of the same activities they have used for decades. But in his online information age, those methods may have their place, but are not as effective as they could be. Insurance websites are helping web savvy agents to collect prospects, turn them into clients, and explode their business without having to leave their office or make any cold calls.

Local Insurance Websites

An agency, or agent website, can be a great tool. The site can be a super business card with more room for information about products and services. It can also provide simple contact information like online quote forms and bold phone numbers to make it easy for insurance shoppers to find insurance experts. A website that focuses on service by helping to solve consumer problems is very effective.

Get Your Website Found

Be sure and take some time to market your website.  Include the site URL on business cards and other advertising materials. Add it to your email signature and your profile page in online groups and forums.  Find related local businesses or professional directories and ask them to trade links with you.

If you have taken the trouble to build a website, do not be shy about showing it off! Here are some sources of online traffic that many website owners have used to attract visitors.

• Social Websites. Facebook, Digg, and Myspace are not just for kids. Lots of adults spend time upon these social sites, and they can be a great source of prospects.
• Forums and Groups – Have you joined a BBS or group (like Yahoo Groups)? These attract people with questions, who are seeking information, and you may have answers for them.
• Search Engines – Learn how to optimize your website,  and build relevant links, to make your own pages rank better when people do online searches.

Make Your Insurance Website Effective

Try to look at the copy on your pages as if you were a consumer.  Evaluate the message you are sending, and also make sure it is easy for visitors to figure out how to take the next step. Some websites don’t work because it is difficult for consumers to figure out how to take the next act. Make sure your writing is compelling, and you have included a call to action so potential clients know how to take the next step so you can help them.

Make Your Website Useful

A resource page or a free giveaway can bring visitors back, and also keep them on your website longer. It can also compel them to mention your site (and your business) to other people they know. It is sort of ironic that this new form of marketing actually can supplement one of the oldest forms – word of mouth.